The Market Cycle

 I have been thinking about the abilities exercised during this course. Doing some research in open learning, I found the concept of the four quadrants circle of a PLN (Personal Learning Network). The concept is drawn in a circle of four quadrants. The first quadrant is called the STAFF ROOM. This is basically learning from people in your social network. Twitter is referred as the best element for this part. The second quadrant is called FILING CABINET. This is the process of saving things you learned from and it is done using bookmarking sites such as Diigo and D.e.l.i.c.i.o.u.s. The third one is called NEWSPAPER. This is the process of having knowledge came to you using aggregate sites like READER. The fourth quadrant is called PORTFOLIO which is publishing one's content . This is done using a common media called BLOG. Blogs usually allow to reflect and produce one's own content. We have been using the blog to produce assignments content in this course. This allows me to clarify ideas that would otherwise not benefit of this kind of clarification. The practical aspects of the assignments allow to do so.

In this assignment it is required to identify the the people who benefit from the services offered, your means of communicating to them and your message. I used a Google spreadsheet to identify the characteristics of the different categories of potential people likely to use the site of Open Popular University. and my means of communicating to them. Even though I have identified these categories before this assignment allows me to identify several locations where these categories are located. The categories who benefit from Open Popular University are : High School students, University students, Professionals, Self-learners and Educators.

High School students

Demographics: they are adolescent students.

Means of communication: Social media and other means of communication.


Message: Open Popular University gives access to different courses such as Math and Science that can help you better understand the concepts taught in school. These courses are advanced courses that can help you to prepare for college.

Direct messages to parents: Open Popular University holds advanced courses specially in Math and Science that can help your children prepare for college. I invite you to have your children visit the site of Open Popular University

University students

Demographics: They are young adults and mid-life adults.

Means of communication: Social media networks and other means of communication.

Message: Open Popular University is offering courses in different academic disciplines. These can help you understand better the concepts taught in class. They can also increase your knowledge of the subject matter.

Professionals

Demographics: They are adults and mid-life adults.

Means of communication: Several means of communication

Message: Open Popular University is a place that encourage lifelong learning. I encourage you to visit it to see if there is something that might be useful to you.

Self-learners

Demographics: They are adults and mid life and old adults.

Means of communications: Different means of communication.

Message: Open Popular University is a place for self-learners. Check it out to see if there is something that can interest you.

Educators

Demographics: They are adults and mid-life adults.

Means of communication: Several means of communication

Message: Open Popular University is a place for educators. Visit its site to see how it can help you in developing your curriculum

Cycle: This exercise allows me to set up a clear marketing plan and means of communication. In communicating about Open Popular University I will have to target specific groups and deliver the appropriate messages to them using specific channels of communication.